Marketing research of any complexity. Practice since 1993. Partner network in Russia, CIS countries, and abroad.
Independent Russian research company. Main specialization - consumer goods and services market. Full-cycle marketing agency operating in all major cities of Russia and beyond. Practical experience in organizing and conducting turnkey marketing research since 1993. Quality analytics and responsibility for results. We do not take on a project if we cannot guarantee high quality execution and adherence to deadlines. We maintain working relationships with clients after project completion. We pay attention to the details of every project, regardless of the scale of the client's business.
Types of marketing research and services provided
Market volume and dynamics, volumes: production, import and export;
Forecast of key indicators;
Market segments and consumption structure;
Shares occupied by manufacturers (brands);
Analysis of competition level and competitive environment;
Product distribution channels;
Key events, trends and market development prospects;
Factors determining market dynamics;
Search for product niches and additional development opportunities;
Comparative characteristics of competing products;
Product lines and unmet needs;
Current price levels and their dynamics;
Analysis of final demand and consumer preferences;
Analysis of competitors' strengths and weaknesses and indicators of their performance;
Production programs and investment projects of market participants.
Analysis of consumption model;
Analysis of motivation and consumer preferences;
Determination of target audience parameters;
Analysis of consumption structure;
Analysis of price elasticity of demand for a product/good or service;
Determination of optimal/competitive price for a product/good or service;
Development and testing of a concept for a new product/good or service;
Testing properties on representatives of the target audience, selection of optimal characteristics;
Study of perception of the product/good or service among consumers, suppliers, and competitors;
Optimization of existing product/good or service based on the opinions of representatives of the target audience;
Evaluation (testing) of packaging design, advertising videos, banners, etc.
Description/characteristics of target audience representatives;
Identification of promising segments;
Description of the portrait, lifestyle, habits, consumer (client) experience, motivation;
Study of consumer preferences for products and places of purchase;
Analysis of consumption situation;
Loyalty towards manufacturers and brands;
Identification of reasons that prompt consumers to switch product/brand, place of purchase, or service provider;
Measurement of satisfaction levels (NPS, CSI, CLI indices, etc.);
Study of customer experience (CJM).
Analysis of supply chains;
Analysis of financial and economic activities of market participants;
Determining the volume of production, import, and export of products;
Evaluation of the effectiveness of market participants' activities;
Determining pricing policies and other procurement/supply/sales conditions;
Market dynamics, forecasts.
Identifying weaknesses in interaction with clients/partners;
Evaluation of the quality of interaction;
Analysis of pricing offers, discount and bonus systems;
Building a rating system for selecting partners, suppliers;
Evaluation of the effectiveness of various communication channels;
Анализ восприятия выбранной аргументации;Analysis of the perception of selected arguments;
Perception of the company's image, brand, product, or service by representatives of the target audience;
Analysis of the customer journey (the process of making a purchase decision and factors that determine the choice of product and place of purchase. Customer Journey Map (CJM));
Testing of advertising messages and materials;
Development of advertising concepts.
Development of performance indicators and reporting forms;
Building BI systems;
Analysis of business process logic;
Optimization of established business processes;
Increasing efficiency and reducing costs.
Preparation of reports to justify expenses;
Preparation of reports for banks, investors, management;
Preparation of annual (final) reports for shareholders;
Development of scripts for the sales department;
Development of scripts for chatbots and other dialogue scripts;
Development of instructions and regulatory documents.
How we work
Client request (call, e-mail, etc.)
You can use any convenient method of communication. We are available for communication 24/7 and strive to provide feedback as quickly as possible..
After receiving a preliminary request, our specialist will contact you to clarify important details that determine the project budget and research deadlines. Each client is assigned a personal manager.
Preparation of a commercial offer. Signing the contract.
At this stage, the working group prepares a detailed commercial proposal based on the input data, as well as the clarified goals and objectives of the research. The commercial proposal includes a line-by-line budget and a calendar schedule. After settling the working details, your personal manager will prepare and send the project contract for signature.
Performing marketing research
You can always track the progress of the marketing research and access all the project materials. To do this, we will grant you access to the project's working folders located in a cloud service. Your personal manager will handle all the operational details. We encourage active client participation during the preparation stage and their presence during focus groups, consumer tests, and personal interviews.
Presentation of the results. Project support
The collected information is reviewed and analyzed. Based on the results of the marketing research, a detailed report and presentation of the findings with key conclusions and recommendations are prepared. We keep all the project materials and strive to stay updated on the project's future developments for several years in order to revisit, develop, or clarify specific aspects if needed.
Methods and tools of marketing research
We possess classical methods of marketing research. We track the best practices. Open to innovation.
Surveys (all types offline/online)
Consumer tests (hall-test, home-test)
Customer jorney map (CJM, UJM, LXM)
Data normalization and analysis
We enjoy communicating with our clients. We stay connected 24/7.